We help product teams succeed through skill building, coaching and organizational design.

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Nano-letter: ONE THING on Product Culture Every Week

One insight I had, one great article I read, one amazing person I met, one question I need your help with, one product job that needs someone awesome. Sign up and I promise never to waste your time.


Services We Provide

We believe that best practices, tools, courses, and books keep evolving but a product culture is what makes for happier customers, more effective teams, sustainable business results, and a healthier community.

  • Advising - we advise companies on best practices in product development, product management, outcome-based planning, and organization design.

  • Coaching - we provide coaching for executives and teams to help them grow their careers and drive their businesses forward.

  • Online Roadmap Course - we lead an on-demand masterclass in product roadmapping that works

  • Workshops - we provide public and private workshops to help individuals and teams learn and practice critical skills such as roadmapping, OKRs, prioritization, and stakeholder management.

  • CPO Forum - we hold intimate, invitation-only gatherings for product leaders. Forum members meet quarterly for a full day with peers. They collaborate to address timely, member-specific issues by using the most relevant, proven growth frameworks and tools.


FOR CPOs

Aligning your Executive Team on your Roadmap

How can you take a team of infighting execs, each with their own goals and turn them into a disciplined team with a single shared purpose? An open discussion for CPOs on this topic, April 4 @ 9am PT / 12pm ET / 5pm GMT / 6pm CET.

As you evolve, priorities may change, but the need to keep your team focused on the big goal (singular) of your org is a constant challenge for founders and professional leaders alike.

In this talk, Bruce McCarthy will share the core principles you need to understand your stakeholders, negotiate priorities, set and manage the metrics that will drive your teams forward together in pursuit of the strategy you have set for the business.

Register now for Aligning your Executive Team on your Roadmap


PRODUCT CULTURE ACADEMY

Online Roadmap Course

In the 5 years since we wrote Product Roadmaps Relaunched, our outcomes approach to roadmaps has become the acknowledged best practice.

I’ve distilled everything we’ve learned from teaching thousands of people how to do roadmaps right into an online masterclass. It has updated and expanded content, exercises, templates, and help when you need it. Self-paced, with a live component.

Read More…


EARLY READER CLUB: ALIGNED

My Next Book

There are many books on the hard skills of product management, but not much on the soft skill of stakeholder management. In my experience, driving alignment is the most critical tool for the success of your product — and your career.

Melissa Appel and I are writing the missing manual. Aligned: Stakeholder Management for Product Leaders will be published by O'Reilly next year.

Want to help us write the best book possible? Join our Early Readers Club, get early access to everything, with talks and learning opportunities through Slack and Zoom.

Read More…


Need Help with your Product Culture?

Contact us for a free consultation.


THE BOOK IS HERE

Product Roadmaps Relaunched

How to Set Direction while Embracing Uncertainty

A good product roadmap is one of the most important documents an organization can develop, publish, and continuously update. Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. 

Steve Blank said about the book, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.”

Get the Book…