“Strategy is about saying no -- even to good ideas - so you can focus on the truly great ones that drive your business.” - Bruce McCarthy
Prioritization is not easy. It's a skill we all need to develop and practice. I've put together a nano-course on prioritization to help you do just that. I provide videos, examples, exercises, a template, and more tips and tricks.
Companies that consistently prioritize and focus on a few highly leveraged initiatives invariably learn faster, grow larger, and become successful by getting everyone pulling in the same direction. You can’t do it all, so pick your bets thoughtfully.
In this hands-on nano-course, product leader Bruce McCarthy walks you through his process for prioritizing scientifically based on your organization’s needs. You’ll use the product lifecycle and the 10 universal business objectives to create a unique scorecard for your product’s priorities.
Based on Bruce’s bestselling book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty.
Who Should Attend
Anyone who needs to set priorities and drive alignment on direction for their product, team, or business, including:
Product managers and product owners
Leaders of product management and development teams
CPOs, CTOs, CIOs and CMOs
Startup and growth company executives
UX, UI and research professionals
Agile coaches and scrum masters
Project and program managers
Innovation and transformation teams and team leaders
Key Takeaways
When you are finished with this workshop, you’ll be able to:
Tie your priorities to business objectives
Explain your priorities in language executives will immediately grasp
Cut through politics to what’s best for your organization
Quickly uncover misaligned priorities and assumptions
Say no without harming relationships
Have logical rather than emotional conversations with stakeholders
Three Ways to Take this Course
Option 1: Self-Paced Nano-Class ($99) Watch on demand on your schedule
3 Nano videos with Bruce explaining key concepts (yours to keep)
3 short exercises to practice your new skills
Reusable Strategic Scorecard template (yours to keep)
Plus (for a limited time) free admission to the members-only Product Culture Slack channel
Option 2: Live: Bruce Leads Your Nano-Workshop ($399) Get advice and learn from Bruce and a small group of Product peers
Everything in the Self-Paced Nano-Class, Plus:
Bonus video on the Product Lifecycle and how it affects prioritization
2-hour live workshop with Bruce limited to 20 participants
Hands-on group exercises
3-way peer coaching
Real-time feedback from Bruce
Record of your key takeaways from the workshop as a reminder
Expert Certificate to add to your LinkedIn
Plus (for a limited time) a 30-minute 1:1 consultation with Bruce
Option 3: 1:1 Consultation with Bruce ($599) Get personalized advice and feedback from Bruce when you meet 1:1 over Zoom
Everything in the Live Nano-Workshop, Plus:
Book a 45-minute 1:1 consultation with Bruce after the workshop to get feedback and tips, and ask your burning questions.
Workshop Agenda
Opportunity cost - why prioritization is critical
Business objectives - why priorities depend on your goals
Customer problems - why they are more important than features
LOE - why scope is as important as value
ROI scoring - the formula for calculating priority
Exercise 1: Explain your priorities to a stakeholder
Exercise 2: Give feedback on priorities to a peer as a stakeholder
Exercise 3: Coach peers on their prioritization discussion
Group discussion of class examples
Record your takeaways
Q&A
What Bruce's Students Say
These are responses after Bruce's recent virtual roadmap masterclass, given in March 2020 at the Business of Software virtual conference, as well as sessions of Product Roadmaps Masterclass - Online 2020.
"I really loved the roadmap masterclass! Going to a conference or reading a book is nice and gives me a new perspective and insights, but creating a roadmap in practice helped me to understand the process thoroughly and gave me more confidence in what I've learnt during the masterclass. We are now using this process for our product development work at the Economist Intelligence Unit, and it's changed the way we work! It helps us to align and focus on the most significant problems to solve for our clients."
- Malwina Stepien, Product Manager at The Economist Intelligence Unit
"Task and homework were all very achievable. Course material easy to digest. Remote worked fine. It's a great primer and a reminder of the role of roadmaps vs project plans (one is far more compelling and focuses on reinforcing the strategy (why) the other about execution (how)). A lot of care and thought distilled into an easy to digest format it was likely better for it that it was done over a couple of days!"
- Andy Richardson, Product Manager at Redgate Software
"The masterclass was a very informative and more important practical workshop about roadmapping. It provided me with a few great tools and tips to facilitate the roadmapping process in our organization. I have already started using them as we are closely working with our executives to establish and operationalize our new product roadmapping practice in the organization. Also, I really enjoyed the breakout sessions and the opportunity to learn from the other participants through multiple hands on exercises."
- Siamak Khorrami, Lead, Product Management Operations & Governance at ATB Financial
Interactive, practical and well thought out format. Walk away having built an effective and engaging roadmap. The 2 hour per day commitment makes it easily manageable with a busy schedule.
- Lachy Wharton, Head of Product, Wisr
"Format is great. Spent time actively working with like minded and well prepared fellow product people. Gave me a chance to prepare my thoughts so that I could contribute into break outs (I'm a bit of an internal thinker)"
- Elliot Chisholm, Senior Product Manager, Datamars
"Pre work before and collaboration during the session was brilliant reinforcement."
- Alezeia Brown, Head of Product, CSIRO's Data61
FAQ
Feel free to contact us at nina@productculture.com with any questions you may have.
What is the class size?
Max capacity for this workshop will be 25 attendees
Can I bring my team?
Yes! You’ll get more out of it if you practice together and there is a group discount.
Refund policy:
Up to 4 weeks before the 1st day of the Virtual Masterclass: 100% of ticket price
Up to 2 weeks before the 1st day of the Virtual Masterclass: 50% of ticket price
Less than 2 weeks before the 1st day of the Virtual Masterclass: no refund
What if I would prefer an invoice rather than paying online?
Feel free to contact nina@productculture.com and we can make it happen!
Contact
Website: ProductCulture.org
Twitter: @d8a_driven