Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation. During this workshop, you’ll gain first-hand experience creating and using OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.

Your teacher is product leader Bruce McCarthy, author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty. Bruce will answer questions like:

• What's the difference between an output and a measurable outcome?

• What's the difference between OKRs and KPIs?

• How Health Metrics complement OKRs;

• How to grade OKRs and what's a good grade;

• What's the difference between committed and aspirational OKRs?

• How to measure things you can't measure;

• How to plan for things that don't show results until future quarters;

• How and when to recalibrate OKRs.

Friday, June 11, 10:35a Eastern

Free! Register!