Managing stakeholders is the hardest part of the job, yet nobody talks about it. In this session you’ll learn from Bruce McCarthy’s mistakes (so you don’t have to repeat them) and gain the tools and techniques they’ve developed over decades in software for getting your whole company aligned behind your product’s success.
Through stories and techniques drawn from his new book, Aligned: Stakeholder Management for Product Leaders, you’ll learn to identify hidden power players, to make genuine connections instead of playing politics, to speak to people in their own language, and how to leverage your team when saying no.
Bruce is a serial entrepreneur and team leader. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty. His new book, Aligned: Stakeholder Management for Product Leaders, written with Melissa Appel, was published this year.
Bruce, Melissa, Phil Hornby, Nuno Silva Pereira and the Product Culture team help companies like NewStore, Camunda, Genomics England, Socure, Toast, and Kaleyra achieve their product visions through advising, forums, workshops, and private coaching. The Product Culture CPO Forum creates a space where members share best practices and work to become better leaders.