Decisions in product are hard! Great roadmaps help. They connect strategic decisions to execution, guiding everyday decisions. Bad roadmaps lead to bad decisions, which lead to bad products. In this talk, Phil Hornby will help you make better decisions through better roadmaps that deliver better products.

Phil is a seasoned product leader, coach, and technologist with over 20 years of experience. His mission is to help product leaders think clearly, make strong decisions, and take powerful action for high-impact outcomes. Phil has helped thousands across hundreds of companies, empowering teams to deliver exceptional results. He is currently writing "It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context." Colleagues praise him for his practical insights and ability to inspire excellence

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