If a roadmap is the path toward your goals, you obviously need to set those goals before you start. Yet many companies fail to sit down and explicitly describe the destination they are driving toward.
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Perhaps you are still figuring out your product-market fit. Or maybe you are trying to accelerate growth. Or perhaps growth opportunities have topped out and you are extracting profits to reinvest elsewhere.
Does your organization have clear strategic goals? Is your product roadmap aligned with them? Have a conversation with your CEO or another exec in the know. It may clarify a lot of your prioritization dilemmas.
How have you elucidated strategic goals? Tell me a story.