"Unleash the world’s creative energy by designing a more enlightened way of working," —Dropbox’s new mission statement. They followed up with their product vision to "transform the share folder into a collaboration space."
A product vision is the change you want to see in the world and just a hint of how you will make it happen. A solid vision statement will address three things: 1) The target customer — the who? 2) How they benefit — the why? 3) Your unfair advantage — the how?
Does your product have a clear vision statement? Do you agree with it? How would you change it? Tell me a story.
Jobs
Nexthink in Boston is looking for a senior product manager. Ideal candidate would have a strong understanding of the IT service management process and be passionate about solving challenging real-life problems. Interested? Ping me.