"The biggest issue with OKRs is sometimes they are created backwards. Teams start with 'What's on our backlog? OK, perfect. Let's put that on our OKRs.'" That's my friend Shobhit Chugh, Google Product Manager.
Subscribe to my weekly Nano-letter:
Objectives and Key Results are a simple system for aligning teams around common objectives. OKRs are hot right now, but there are caveats, as Shobhit mentions. I go into how product teams can best use OKRs in an article on ProductCuture. Agree? Disagree? Tell me a story.