Outputs are the specific changes your team is making to your product or service to improve things for your customers and your business.
Outcomes are what you are hoping for as a result of those outputs.
Smart Product people have learned to focus on outcomes, to ask “Why?” Why is that feature important to customers or stakeholders? What problem are we trying to solve? Outcomes help raise the level of discussion. I talk about outputs vs. outcomes in Chapter 1 of my book Product Roadmaps Relaunched.
How else do you raise the discussion with stakeholders? How do you handle demands for specific features or fixes? Tell me the story.
Jobs
My friend Zack Perkins at CollegeVine in Cambridge is looking for a Product Manager with mad critical thinking skills, who will apply potential solutions before measuring effects and iterating. Interested? Ping me.
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