I’ve seen a lot of roadmaps where the reason for many items was given as “competitive necessity.” In other words, “me too” features.
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I don’t deny that this is sometimes a reality. But think hard: Would you rather have a conversation with a prospect about whether your feature list is longer than the competition's or about the unique benefits the prospect will derive from your product? Which of those conversations would allow you to charge more?
Marketing guru Seth Godin says, “When you define the category, when the category is you and you alone, your marketing issues tend to disappear.” Hard to do, but better. Yes? Tell me a story.