Objectives and Key Results (OKRs) are a simple system for aligning teams around common objectives. OKRs are hot right now, but there are caveats. They can quickly drive a firm into a narrow fixation on business results, unethical behavior, and short-term outcomes that can eventually undermine the business itself.
However, if OKRs begin with an inspiring vision of how awesome it will be for customers, they can be very powerful. I go into OKRs in a new article on ProductCuture. Agree? Disagree? Tell me a story.
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