"Each customer-facing team creates their own top-10 list and then all those teams merge their lists together to come up with an overall prioritized list representing the Voice of the Customer,” says Jackie Bavaro, former Head of Product Management at Asana.
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“Once I have that list, I then uplevel from specific feature suggestions into broader themes and consider additional tactical and strategic factors to determine the roadmap.”
Does this sound like your organization? Do you have other tricks to enter the Voice of the Customer in your roadmaps? Tell me a story.