"Our larger prospects need to know they have a direct line to the product team itself. The PM is involved in those deals and starts to build that relationship. The fact that they could actually talk to people on the product team blew them away. They would say to us, 'Wow, our internal team doesn’t even talk to us.'"
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That's David Cancel, CEO of Drift. I profiled him in an article in VentureFizz, entitled "Why David Cancel Hates Roadmaps (But Uses Them With Customers)."
How do you bring your customers into your design and development process? Or is it all done behind closed doors? Tell me a story.
Roadmap Nerds
You will like this article, The Birth of the Modern Roadmap, by my friend Janna Bastow. I'm in it!