A user journey map is a great way to unpack the customer needs that make up a compelling product roadmap.
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Beginning with the moment the user realizes the problem exists, the journey map tracks the user’s actions step-by-step as they address it, and ends when the problem has been solved and the user moves on.
Good user journey maps are highly detailed, examining even the most minute actions, movements, and (critically) emotions. They help uncover opportunities to improve snags and pain points — maybe even ways to re-design the experience to be easier and more successful.
Jeff Patton is the Original Gangsta story mapper, but I go deep on how to use them in your planning in Chapter 5 of my book, Product Roadmaps Relaunched. How do you use journey maps? Tell me a story.