ONE THING on Saying No to Good Ideas

It is impossible to please all of your stakeholders at once — or even over time. At startups and big companies alike, you have to assume that you will run out of money (or resources or executive patience) and have to stop at any time.


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Delivering value quickly is the best way to ensure an uninterrupted flow of resources, so prioritize ruthlessly. This may be the hardest part of a product job: saying "no" to good ideas to make room for the great ones. How do you prioritize? Tell me a story.