A lot of folks worry that anything they share with customers on a roadmap will come back to bite them later. But my friend Janna Bastow, CEO of ProdPad, argues that "as long as we’re open and honest about our priorities, customers are actually very forgiving.”
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"What we put on the roadmap is: we’re going to have an initial version of this thing ready to use." For customers, "it lets them look at a timeline and say, April 1st they’re gonna have something we can look at. And it prevented either of us from having to agree that this thing will solve all future problems." Do you like this approach Tell me a story.