What if you treated the people in your own organization as if they were customers? We often say we need them to “buy” what we’re selling, right? That’s more than a metaphor. Your executive team actually provides the money for your salary and the salaries of your team. And, though your colleagues, partners, and other stakeholders don’t pay with dollars, they do pay with their time, their creativity, and their support.
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This is one topic in the book I'm writing with Melissa Appel: Aligned: Stakeholder Management for Product Leaders. We workshopped this idea with our Early Readers Club. Want to join the club to get early access, talks and learning opportunities through Slack and Zoom? Almost filled up. Questions?
Event
I’m giving an online talk Dec. 8 for Product Makers: Using your roadmap to drive stakeholder alignment. Coming?