When a customer or stakeholder asks whether a particular feature or design will be part of the solution, rather than answer the question, experienced product people turn it around and ask “Why?” Why is that feature important? What is it about that date? They are trying to understand what problem that stakeholder is trying to solve.
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With an understanding of why, a product person can ask the customer, “If I commit to solving this problem for you the best way I can, will you work with me to find the best solution, even if it’s not what you asked for exactly? ” See Chapter 1 of my book, Product Roadmaps Relaunched.
Free Stakeholder Management Tickets
The ProductLed Summit is coming up on Dec. 6 & 7! This virtual event is packed with battle-tested insights from leaders at today's fastest growing product-led companies. Join me for a session on Stakeholder Management. Free tickets.