A mission or vision statement explains the reason a company exists. The best focus is on what the customer can accomplish with the help of our product. Short and succinct wins.
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Example from Amazon: "Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything.”
With a smart, customer-centric mission, your whole team becomes more focused. Product Culture! You can read more in Chapter 4 of my book, Product Roadmaps Relaunched. Got a good mission statement? A bad one? Tell me a story.
Jobs
My friend, Fariha Chaudry, is looking for a Senior Director, Product Management to transform their product management culture at Lilly in Boston. Is it you? Ping me.