Objectives and Key Results (OKRs) track your organization's progress. They are most effective when you use them only to keep tabs on the most important issues. So where do you track those important but not desperate issues? Things like minimum cash in the bank? Support ticket resolution time? App Store average reviews?
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I suggest a Health Metrics category outside the general OKRs. Health Metrics have acceptable ranges, and if they stay within them, great. If your App Store average stays between 4-5, fantastic. If it plummets, you might create an OKR to get back on track. See Chapter 4 of Product Roadmaps Relaunched. Agree? Disagree? Tell me a story.