Well no, the customer isn't always right. But product teams often fail to listen deeply, solve problems and make customers thrive. Marty Cagan has a wise Pledge to Customers to look at:
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“Our product team’s highest order goal is to do everything we can to get each of our customers to the point where they are effectively using our products every day to do important and meaningful work, and that our customers love and value our products so much that they happily share their experience with others.” Examples of good listening? Tell me a story.
Discount
I'm speaking at the Business of Software conference in Boston, Sept. 26-28, on Managing Stakeholders. 10% discount: code bosproduct. Coming? Ping me.
Jobs
My friends at 3Play Media are looking for a UX Design Lead, an opportunity for a smart, user-focused individual to deepen their skills as the design leader in an accessibility-focused, tech-driven organization. Hybrid in Boston. Is it you?
Rare opportunity: be the first VP Product since the founders at the data-smart hyperexponential – a company of computer scientists, engineers and actuaries. Hybrid in London. Interested? Either job: ping me.
And the Book
Melissa Appel and I are writing Aligned: Stakeholder Management for Product Leaders, a book that will be published next year. Want to help us write the best book possible? Join our Early Readers Club to get early access, talks and learning opportunities through Slack and Zoom. We have a club limit of 100 people to make the conversations worthwhile. Filling up. Questions?