Product people love tracking quantitative metrics. But before you can measure, you have to step back and ask why. There’s no substitute for interviewing customers, ideally face-to-face, and listening to them talk about how they use and like (or dislike) your product. These customer interviews lead to better quantitative measures, ideally helping you to prioritize and focus your roadmap.
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See Chapter 4 of my book, Product Roadmaps Relaunched. Got qualitative/quantitative stories? Discuss.
Events
Phil Hornby, a coach at Product Culture, will be speaking on Product Discovery at Product Tank London November 29, and on Why (most) roadmaps suck at Product Tank Sheffield November 30. Coming?
Thanks
Next week I'll be off for the USA Thanksgiving holiday. See you in December. Eat well!