The Customer Support team is a terrific source of insight for product people. Many can provide you with a list of common complaints or trouble spots in your product, ranked by frequency or rep time spent. Talk to the team frequently.
Subscribe to my weekly Nano-letter:
Usability is important in your prioritization, but it may not be #1 priority. If customers find it easy to use but it’s missing critical functionality, some people won’t buy in the first place. In that situation, any feedback from current customers doesn’t help you expand your appeal to prospects. New customer growth vs. usability is a balancing act. Smart product people assess their opportunities and calibrate their roadmap against these objectives. Where is your balance point?
Winner
Last week we ran a contest called I'm Outta Here, about where product people go when they are done with a PM role. Our winner is Marek Cais, “I went sort of backwards from being in a product leadership position to a tiny startup where I do pretty much all things even remotely related to product. I was afraid I am getting too distant from the ‘real’ work and wanted to see if I still have it in me.” Good luck, Marek. You get a copy of my book, Product Roadmaps Relaunched. Any other interesting moves?