There are lots of ways to hone in on a product vision. One way is a Value Proposition: how a product creates differentiated value for a specific customer segment by addressing their needs, desires, or problems.
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To create, fill out this handy form and try to make an elevator pitch for your product vision.
For: [target customer]
Who: [pain or unrealized gain]
The: [product name]
Is a: [product category]
That: [customer benefit]
Unlike: [competitors]
Our product: [differentiation]
Tell me: Does it work? See Chapter 4 in my book Product Roadmaps Relaunched.
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