Roadmaps are a team sport. If you include sales, marketing, finance, and others in your roadmapping process, you’ll get a better roadmap, and better buy in.
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But should you include everybody? Too many people make it hard to make decisions. For a brainstorming workshop, groups from ten to twenty people can be engaging, generating lots of ideas. For a workshop aimed at decisive action, three to five people works better. Tailor your invitations to each workshop based on its purpose.
More tips on workshops in Chapter 5, Roadmaps, in Aligned: Stakeholder Management for Product Leaders.
On my way to the Business of Software conference. See more photos from Product Culture on LinkedIn, Facebook and Instagram.
Mingle
My friend Teresa Torres has posted a list of product conferences in 2025. What are your favorites? Where will I see you? Ping me.