ONE THING on Product Councils

A product council is a small group of cross-functional stakeholders you bring together on a regular basis to make decisions that affect multiple teams. Regular product council meetings help you get to know your stakeholders better and surface disagreements early.


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Here are some examples discussed:

  • Confirm a quarterly roadmap update

  • Debate potential shifts in organizational or product strategy

  • Determine how to respond to changes in your industry

Product councils often meet monthly or quarterly. Do you have one? Do you use it enough? See Chapter 5, Roadmaps, in Aligned: Stakeholder Management for Product Leaders.

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