To get your product funded and staffed, to get your team and your stakeholders aligned, to keep your customers and your executive sponsors engaged -- for your plan to have a chance, you’ve got to become the consummate leader.

In this talk, Bruce McCarthy walks you through his process for gaining and maintaining alignment within your team, among your stakeholders, and across your organization.

Successful product leaders are:

• Persuader - someone who understands their audience and homes in on the most relevant factors to influence a certain direction/decision

• Translator - someone who speaks the languages of the customer, the business, and technology

• Diplomat - someone who helps people see their own interest in collaboration

• Cheerleader - someone who make everyone feel important and involved

• Negotiator - someone who helps reconcile the irreconcilable

• Therapist - someone who listens with a genuine desire to help

• Poet - someone who paints a vivid picture of a future where we all benefit

Bruce breaks down the science, so you can practice the art.

Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Vistaprint, Localytics, Huawei, and Kaleyra achieve their product visions through forums, workshops, advising, and private coaching. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.

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