You’ve got the best plan in the world. You’ve done your homework, you’ve got the strategy. It all makes sense. You just need to execute. Do it right, you’re going to catapult ahead. What could possibly go wrong? You’re organization must be aligned behind you.
Bruce will share the key techniques to make your plan work by walking you through his framework for stakeholder management. From identifying real stakeholders – it’s not the org chart – to getting inside the heads of those people to find out what they need. Expect actionable ideas, practical tips, and a way of getting people to think differently. You will learn how stakeholders typically match personas that recur in organizations, what to watch out for and ways to manage them.*
Understanding how to manage stakeholders is the difference between success and failure in your project or product. It can also mean the difference between being an individual contributor and a leader. Leaders get promoted.
*If your stakeholders do not fit the personas, Bruce will be happy to discuss over lunch or a beer at the conference.