To get your product funded and staffed, to get your team and your stakeholders aligned, to keep your customers and your executive sponsors engaged — for your plan to have a chance, you’ve got to become the consummate leader.
In this talk, Bruce McCarthy walks you through his process for gaining and maintaining alignment within your team, among your stakeholders, and across your organization.
Successful product leaders are:
Persuader - someone who understands their audience and homes in on the most relevant factors to influence a certain direction/decision
Translator - someone who speaks the languages of the customer, the business, and technology
Diplomat - someone who helps people see their own interest in collaboration
Cheerleader - someone who make everyone feel important and involved
Negotiator - someone who helps reconcile the irreconcilable
Therapist - someone who listens with a genuine desire to help
Poet - someone who paints a vivid picture of a future where we all benefit
Bruce breaks down the science, so you can practice the art.
Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Vistaprint, Localytics, Huawei, and Kaleyra achieve their product visions through forums, workshops, advising, and private coaching. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.
Tickets: https://www.howtoweb.co/tickets/