"The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media."
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That's marketing guru Seth Godin. Becoming an icon is a tall order, both in art and product. How does your organization balance product and marketing? PM vs. PMM? Do you believe in product-led growth? What products are icons for you? Tell me a story.