ONE THING on New General Managers

I've seen more General Manager positions at product-led companies recently. A GM is like a meta-Product person, and has the responsibility of a product leader, plus:


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  • Owns P&L for a line of business

  • Owns one or many products for a market segment

  • PMs report to the GM, but other roles do as well

  • Directs all resources needed to make a product successful

Wayfair, HubSpot, Tripadvisor, and Toast all have GMs. Do you have them in your organization? Does it make sense? Tell me a story.