Tesla, Netflix, Dollar Shave Club — these organizations don't just succeed. Each has redefined the rules of their industry and achieved results once considered impossible. But they didn't succeed, really, on technical innovation. The key ingredient was (and remains) culture.
A true product culture doesn't ask, "What incremental steps can we take?", but instead asks, "What steps MUST we take to achieve our vision of the future?"
Here is my talk on Impossible Outcomes from Business of Software. Have you ever worked in this kind of culture? What was the key ingredient for you?