Ever noticed that the more features you have, the longer it takes to develop a new one? There are many reasons why, but the testing matrix is a large contributor.
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As you add features, you add the burden of testing not just each feature, but each feature in combination with every other feature. In software, this is commonly called regression testing, and unfortunately the size of this test matrix grows exponentially with the number of features.
Yikes! How have you handled extra feature requests? Prioritize! Tell me a story.