After high-level themes were agreed upon by stakeholders, “we wanted as much autonomy down at the engineering and product team level as possible. Of course, there were some of what we call guardrails and goalposts. Within those guardrails, they could decide what that product looked like or how we were going to go to market.”
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That's David Cancel, CEO of Drift. See Chapter 8, “Achieving Alignment and Buy-in” in Product Roadmaps Relaunched to learn more. Do you have that product autonomy? Tell me a story.