A simple definition of innovation is creating something that did not exist before. A successful innovation, though, is where “it’s not just a little better, it's got to be 10x better. It's got to be ‘of course I want that instead of what I used before.’ Something that makes a customer 10x more powerful, 10x more badass.”
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That's me talking with the hosts of podcast Product Momentum about leadership, innovation, cars and SciFi. Do you see innovation differently? Tell me a story.
Events
My friends at ITX Product + Design Conference are having a live conference in Rochester, NY this week, June 23-24. I have one free ticket to give away (usually $1,995). Want it?