Product people should focus on solving customer problems in ways that meet the needs of your business. How do you find out about customer needs? Get out of the building (on Zoom if you have to) and talk to them.
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Ask, ask, ask! What do they do? What does success mean? Where are their frustrations? Talk to them about their business, their job, their personal ambitions, and why they hate their boss.
Don’t ask them what they want in your product. Ask them what they want in themselves.
Then go back to your team and start thinking about how you can make that customer the best version of themselves.
I go in deep on Product interviewing in Chapter 3 of my book Product Roadmaps Relaunched. Like? Hate? Tell me a story.
My Next Book
Aligned: Stakeholder Management for Product Leaders will be published next year. Want to help the authors write the best book possible? Join our Early Readers Club to get early access, talks and learning opportunities through Slack and Zoom. Questions?
Tickets
Product Elevation is having an online conference November 8-10. I'll be speaking on Stakeholder Management: The Most Important Skill Nobody Teaches. I have 10 free tickets. Want to come? Ping me.