“Many of us use roadmaps as one-way communication to stakeholders, but the real magic happens when you work collaboratively WITH your stakeholders.”
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“Start by listening to their needs and including them in the process. When you work together to define roadmap items, determine priorities, and evaluate trade-offs, you can use that process to build a positive, trusting relationship where your stakeholders can proactively say ‘yes’ or ‘no’ to their own ideas.”
That’s my friend Melissa Appel, Director of Product at Wayfair, in a great blog. Agree? Disagree? Tell me a story.