Identifying customer needs is the most important aspect of your roadmapping process. Most items on your roadmap will derive from a job the customer needs to accomplish or a problem the customer must solve.
Subscribe to my weekly Nano-letter:
We call these items themes. Instead of promising a specific feature, the roadmap commits a team to solving a customer problem. Themes avoid prematurely committing to a feature that may not be the best idea later on. See Chapter 5 of Product Roadmaps Relaunched. Agree? Disagree? Tell me a story.
Align the Grumps
Melissa Appel and I are writing Aligned: Stakeholder Management for Product Leaders, a book that will be published next year. Want to help us write the best book possible? Join our Early Readers Club to get early access, talks and learning opportunities through Slack and Zoom. Questions?