As your product grows, your approach to data collection will likely become more sophisticated. Lack of revenue growth will tell you something, but only when it’s too late. Try to go deeper.
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For example, consider incorporating quantitative customer feedback such as a net promoter score. Talk to your customers face-to-face and listen to how they use, like, and/or dislike your product. This combination of quantitative and qualitative data is powerful when executed well. See more in Chapter 4 of my book Product Roadmaps Relaunched. Tell me a data story.
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Phil Hornby, a coach at Product Culture, will be on a panel on Cross Functional Collaboration at the Mind the Product conference London, October 19-20. Discount code for 20% off: MTPPHIL20. Coming? Ping us.
