It’s easy to lose sight of your big picture vision, getting bogged down by minutiae. Yet prioritizing your day-to-day outputs in lieu of that big picture vision will make things more difficult in the long run – and eventually, for your customers.
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Because if you lose sight of the big picture, the outcome, you may be working hard on things that don’t make a difference.
Every proposed output, such as a feature, design change, price adjustment, or improved documentation, should be linked with an expected outcome. When you make this direct output-outcome connection, it helps you decide which outputs to prioritize. It also aids in measuring success. See my article Outcomes Over Outputs: Making Customers Awesome.
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