Your outputs are your what - features or other improvements. Your outcomes are your why - the impact you want to have.
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We think we know what will drive outcomes, but we're wrong often enough that Steve Blank and Eric Reis popularized the whole Lean Startup movement.
We think we know what will drive outcomes, but we're wrong often enough that Steve Blank and Eric Reis popularized the whole Lean Startup movement.
For sustainable success, start with your why and iterate your way to the right what. To learn more, check out Outcomes Over Outputs: Making Customers Awesome on Product Culture Academy.
Microsoft’s OKRs
Melissa Appel and I spent time last week at Microsoft HQ workshopping Objectives and Key Results with their hard-working Tech for Social Impact team. Our outcome? Team alignment!
