MVP (Minimum Viable Product) has become a dirty word. In The Lean Startup, Eric Ries defines MVP as “that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Somehow, this has come to mean “let's ship something, anything, no matter how crappy.”
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You can usually test demand with something less than a product. Create a landing page, a non-functional prototype, or a roadmap and if people respond, that's validation. If you are thinking of launching an actual product, though, my advice is make it small but make it great. It doesn't have to do much, but what it does has to be better than the alternatives or why would anyone use it? I talk MVPs in Chapter 10 of my book Product Roadmaps Relaunched. Tell me a MVP story.
Jobs
Our friends at Kaleyra/The Campaign Registry are looking for a Senior Product Manager in Europe/remote. “Responsible for building and designing complex software flows and specifying cross functional implications (product, finance, analytics).” Is it you? Ping me.