I am a big proponent of the outcome roadmap: one that focuses on the big picture and vision for customers rather than a long list of features that are often changed, plus dates that are often missed. You can read my article on outcomes vs. outputs here.
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What's interesting is a recent interview Product Culture coach Phil Hornby did on his Talking Roadmaps channel. He spoke with Marty Cagan, pioneer of product learning. Marty said that around 95% of roadmaps get this wrong, focusing on features rather than outcomes. That’s a big number. My question to the group: does your organization have an outcome roadmap? Or is it drowning in features? Let me know.
Justify
Product Culture coach Melissa Appel will lead an open discussion for CPOs on Roadmaps: How to Justify Product Investments, February 29. How do you decide what to invest in? How to measure its success? How do you win stakeholder support for it? Register here.