Using the right jargon for your stakeholder shows you’ve done your homework. When entering a new industry or company, preparation is your friend. If you hear a stakeholder use a term you don’t recognize, write it down and look it up.
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This happened with co-author Melissa Appel, who started a job at a company run by doctors. Melissa researched terms she encountered and created a glossary. When she used specialized terms with the stakeholders, they relaxed; they didn’t have to pause to figure out how to explain it to a layperson. See Chapter 4, in our new book, Aligned: Stakeholder Management for Product Leaders, for more tricks.
Portfolio Roadmapping: Mastering the Balancing Act
Coach Phil Hornby will lead a CPO online discussion on Portfolio Roadmapping. Thursday, July 25 @ 9am PT / 12pm ET / 5pm GMT / 6pm CET. Register.
Product at the Pub
Coach Melissa Appel will speak on Secrets of Stakeholder Management in London's product meetup, One Knight at the Pub. Thursday, August 8. Register.