Your most powerful stakeholders can be dangerous if your interests are not aligned. They can hamper your progress merely by sending resources elsewhere. Worse, if actively opposing you, they can send your product to an early grave. To gain their support, establish a link between your work and their focus. Gain alignment by showing them how your work will make their plans successful.
Subscribe to my weekly Nano-letter:
Example: If the CMO wants to launch a big marketing campaign, pitch your new release as the ideal opportunity.
Other thought provokers in Chapter 1, Organization, in Aligned: Stakeholder Management for Product Leaders.
Speak
Product Culture coach Phil Hornby will be speaking at ProductTank Belfast, March 18. The topic: Going beyond the “Now-Next-Later” Roadmap. You can book a virtual coaching session with Phil here.
