Learn the org structure of your company and you learn who the crucial stakeholders are.
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The most traditional org structure is Functional. Starbucks, for example, is organized into departments like HR, finance and marketing. Departmental objectives and accountability are usually very clear.
But coordination across silos is slow and decisions are sometimes made far from the customer. You’ve got to practice your influence game at the executive level to get buy-in for your cross-functional efforts.
What is your org structure? I go into the most common ones in Aligned: Stakeholder Management for Product Leaders, Chapter 2, Organization.
Product Newcastle
Product Culture Coach Phil Hornby will be speaking at ProductTank Newcastle on Decision Making, Roadmapping and more April 30. You can book a virtual coaching session with Phil here.
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