In today’s uncertain economy, the whole company needs to be aligned around results — especially the product team. Objectives and Key Results are the most direct way to tie the product roadmap to business results.
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Product OKRs should focus on driving customer behavior that correlates with growth and margin. Using the product, adding or consuming content, completing tasks, creating new user accounts — these all correspond with retention and growth. What is your team focused on in uncertain times? Tell me a story
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World Product Day
Melissa Appel and I will be speaking on Taming the Toughest Stakeholders on World Product Day, virtual hosted by ProductTank Mid-Atlantic, May 21.
