The super power of OKRs is alignment. When people disagree about priorities, you can point back to your objectives and key results and ask, “which of these things will move those specific needles?”
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This only works, though, when teams share the same OKRs. If my goal is to increase sales and yours is to retain customers over time, we are set up to disagree. Team OKRs should be tied to the company and shared across functions, not siloed within departments. Then they can work on goals — customer acquisition or long-term loyalty, say — together.
I go through an amusingly bad OKRs case in Aligned: Stakeholder Management for Product Leaders, Chapter 5, Roadmap.
Decisions
Product Culture Coach Phil Hornby will be speaking on Empowered to Succeed: Decision Making in Product at La Product Conf in Paris, May 20. You can book a virtual coaching session with Phil here.
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