ONE THING on OKRs: Committed vs. Aspirational

When creating Objectives and Key Results, consider two types:

Committed are OKRs that you must meet. These are things like contractual obligations or new SLAs you need to improve to hit.
Aspirational are more like a stretch goal, something where you want to reach as far as you can and 70% of that number is still good. They may be recalibrated along the way.

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Committed always trump Aspirational OKRs, but the strategy of your business lies in your Aspirational goals.

You can read my OKR article here. What Committed and Aspirational OKRs do you have this quarter? Discuss.