When my friend Gibson Biddle was VP Product at Netflix, the number one business objective was retention. So he focused on how to measure and increase engagement, and thus retention.
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His roadmaps were filled with experiments: Increase “percent of members who stream at least 15 minutes of video in a month.” Increase “percent of new members who rate at least 50 movies in their first six weeks.”
What are your metrics? Do they align with the larger business objectives? Are you experimenting? See Chapter 5 Roadmaps in Aligned: Stakeholder Management for Product Leaders.
Brazil
I'm speaking in São Paulo on Stakeholder Management for ProductTanks, Sept. 3. I'll also be signing copies of Aligned. Register.
Objectives
Objectives and Key Results are not just another way of setting goals; they are actually a way to make positive change in your organization. Coach Nuno Silva Pereira will lead a CPO online discussion Sept. 12. Join in.